Design for the system, not the feature.
Every feature lives inside data flows, failure modes and cost curves. We design those first, so the tenth feature is as easy to add as the first.
From product engineering to cloud infrastructure, AI, real-time systems and deployment, we build and operate the technology behind ambitious products. One team, one architecture, no hand-off gaps.
Building for
01What we build
Most products need the first two. Ambitious ones need all four. We design them to fit together from the start.
The product itself: what your customers and teams use every day.
The platform underneath: built to scale and rebuildable from a commit.
AI where it earns its keep: automation, assistants and models tied to a business metric.
When the product has hardware: firmware, edge and telemetry, owned by the same team.
02The whole stack
A system is only as reliable as the hand-offs between its layers. We remove the hand-offs by owning every layer.
Web, mobile and backend systems written to be read by the next engineer: typed, tested, observable and documented.
TypeScript · Go · Swift · Kotlin
Infrastructure defined as code on AWS or Azure, with pipelines that ship in minutes and environments you can recreate.
Kubernetes · Terraform · CI/CD
Models, LLM applications and automation with evaluation, guardrails and a metric that proves they work.
Python · LLMs · RAG · Voice AI
Telephony, messaging, streaming and event-driven systems where latency and ordering are product features.
Twilio · WebRTC · Kafka · MQTT
Staged rollouts, monitoring and runbooks in place before launch, because launch is the start of a system's life.
Observability · rollouts · on-call
Firmware, edge and fleet management when the product reaches into the physical world.
Zephyr · edge · OTA · telemetry
03How we think
We are a young studio, so we will not show you numbers we have not earned. Here is how we work instead.
Every feature lives inside data flows, failure modes and cost curves. We design those first, so the tenth feature is as easy to add as the first.
Working software every week, in your environment, in front of the people who will use it. Assumptions die fast and cheap.
Monitoring, runbooks, rollouts and on-call are part of the build, not an add-on sold afterwards.
A named engineer who knows the system, an SLA that means something, and honest numbers when things go wrong.
04Selected work
What we have shipped for clients so far. Reference architectures for everything else are in Solutions.
05Reference architectures
Blueprints, not client projects: the systems we design most often, showing what is included, how it is layered and what it takes to build.
What you can hold us to
1 day
Reply to every enquiry within one business day
Weekly
A demo of working software, every week
Day one
Code in your repositories from the first commit
100%
IP and credentials owned by you
06How we work
A process designed to de-risk software systems, the same shape whether the engagement is a six-week build or a multi-year platform.
Two weeks to understand the problem, the constraints and the people. We leave with a written brief, a risk register and a scope you can sign.
System design, security model, data flow and cost estimate, reviewed with your team before anyone writes production code.
Weekly demos of working software. Typed, tested, reviewed. You see progress, not status reports.
Staged rollouts with monitoring in place before launch. Runbooks written. Rollback rehearsed.
SLA-backed support, scheduled improvements and a named engineer who knows the system.
07Industries
Software products first, and the operators of physical assets where software has to survive the plant floor, the road and the field.
Ways to work together
Pick the shape that fits your roadmap, every model comes with weekly demos, shared repositories and written decisions.
Defined deliverables, milestones and price. Best for well-understood builds with a clear finish line.
A cross-functional squad embedded with your product, billed monthly. Best for evolving products and long roadmaps.
Senior engineers who join your existing team under your process. Best for capacity and specialist skills.
Insights
Practical writing on shipping and operating software systems: the things we wish more teams knew before they started.
FAQ
If yours is not here, ask. We answer within one business day.
Startups building their first product and established companies modernizing one. Most of our work is software platforms, cloud infrastructure and AI features, with connected-device work when the product has hardware.
Because everything about how we work is designed to remove that risk: the founders on every project, a weekly demo of working software, code in your repositories from the first commit, and full ownership of IP and credentials. If it is not working after discovery, you walk away with the written brief and nothing lost.
We are remote-first with on-site workshops for discovery, hardware reviews and launches when the project benefits from it.
A discovery sprint can usually begin within two weeks. Dedicated teams and team extensions typically start within two to four weeks depending on the skills required.
Fixed-scope builds start in the low five figures; dedicated teams are priced monthly per role. After discovery you receive a written estimate with milestones, no surprises mid-project.
Yes. We are happy to sign your NDA before a first technical conversation, and we can provide our own if you prefer.